Bigmouthmedia and Steve Leach: Managing Growth and Continuity

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Case Details:

Case Code : LDEN062
Case Length : 17 Pages
Period : 1997-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Bigmouthmedia Ltd.
Industry : Digital Marketing
Countries : UK; Europe; USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"[T]here's clearly a slowdown underway, but it's hardly the end of the world. If a business is savvy enough, it can turn the market conditions to its advantage and ride the downwards curve to success… Nobody ever said that running a business is easy, and it's only in times of difficulty that we really get to put our business models, processes, and people to the test." ¹

- Steve Leach, CEO, Bigmouthmedia Ltd., in 2008.

Introduction

By the end of 2008, new media entrepreneur Steve Leach (Leach) had built up Bigmouthmedia Ltd. (Bigmouthmedia) into a leading digital marketing agency with a turnover of more than £ 100 million and a presence in 10 countries worldwide.²

His vision was to turn Bigmouthmedia into a £ 500 million revenue earning company by the end of 2009. This he planned to do through a combination of organic and inorganic growth.³ While the growth he envisioned was ambitious in itself, the economic downturn made it all the more challenging.

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Bigmouthmedia was initially started as Vertigo Web Design in a basement in Edinburgh by Leach and his wife Heather Luscombe (Heather). This was after Leach had tried his hand at a number of other businesses which had proved to be either unsuccessful or only partially successful.

Bigmouthmedia and Steve Leach: Managing Growth and Continuity - Next Page>>

1] Steve Leach, "Recession Bleaters," http://steveleach.blogspot.com, February 15, 2008.

2] Bigmouthmedia's offices were located in London, Edinburgh, Manchester, Hamburg, Madrid, Milan, Munich, Stockholm, New York, Oslo, and Paris.

3] "Scotland's Top Three Movers and Shakers," The Herald, November 26, 2007.

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